FC Barcelona and Chiliz (CHZ) are establishing a partnership. FTO scheduled for Q2 2020

One of the biggest football clubs in the world FC Barcelona is establishing cooperation with Chiliz (CHZ) and Socios.com. The new project, based on Blockchain, will ensure better interaction between the club and millions of fans around the world. Additionally, through the Barca Fan Token (BAR), the club’s supporters will be able to participate in surveys and polls on Socios.com, a mobile application to vote and reward fans through Chiliz.

Blockchain supports FC Barcelona marketing

FC Barcelona claims that the partnership agreement with Chiliz is part of a global marketing strategy. The club strongly believes that the initiative supported by blockchain technology will significantly influence the dialogue between the club and the fans.

In the official press release on Chiliz.com, we can read that the club’s fans, taking part in important surveys and surveys through Socios.com application, will receive numerous awards.

What is more, the points won in this way will be able to exchange for exclusive club gadgets. In the future, for holders of the BAR token, there will be further functionalities such as:

  • chat
  • token trade
  • games
  • challenges

FC Barcelona Management Board Member and Commercial Director Josep Pont was not hiding his excitement about the new partnership. He believes that the project will enable the club to run more innovative marketing campaigns.

We are proud to welcome Chiliz into the Barca family as a new global partner. This agreement will give us the opportunity to conduct innovative marketing and partnership activities, with a clear focus on the digital industry to integrate the club with our fans around the world.

Fan Token Offering (FTO) crypto FC Barcelona

Official sales of BAR tokens will start in the second quarter of 2020. A total of 40 million tokens will be put up for sale, at an initial price of 2 Euro per token.

The tokens will be sold in FTO (Fan Token Offering) model. The purchase of BAR will be possible only with Chiliz (CHZ), a cryptocurrency Socios.com.

Fans can buy CHZ from Socios.com or move it from their digital wallet. Fan Tokens, you can also buy on Chiliz.net – the world’s first crypto exchange for sports and entertainment. Token CHZ is also listed on many crypto exchanges around the world, including Binance and KuCoin.

Barcelona is not the only club that is undergoing tokenization. Clubs such as Juventus, West Ham or PSG have already gone through this process.

Which Polish club will get its own cryptocurrency? We look forward to your suggestions.

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